Product Marketing Lead, Measurement & Attribution

Product Marketing Lead, Measurement & Attribution

The Change Partners are currently working with a tier-1 Global brand who are hiring a Product Marketing Lead across Attribution and Measurement within their Adtech division.

We are looking for someone with strong experience launching new products within the Adtech/Martech, TV or Video space.

Key responsibilities:

• Develop and implement EMEA GTM strategy across measurement and attribution adtech products.
• Own end to end product launch strategy and use customer feedback to push back into development teams to enhance product development.
• Be the go-to person in the business across measurement and attribution for internal and external teams.
• Support development of objections, training, marketing, and sales collateral and more.
• Support client-facing teams.
• Conduct market research and gather insights to improve product launches.
• Support development with market and product fit.
• Partner with multiple stakeholders both internal and external.

Your background:

• Strong experience within Adtech, Martech, CTV, TV, and/or programmatic.
• Previously worked across product marketing, sales, and go-to-market within the above areas.
• Enhanced understanding of media, advertising, measurement, and attribution.
• Owned product strategy end to end, including commercial levers.
• Ability to work in a large, matrix organization and influence stakeholders.

Please apply for further information.

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