PPC Specialist

Job Title: Paid Media/PPC Specialist

Location: Fully remote

Salary: up to £37,500 DOE

Company Overview:

CloudScope is a leading recruitment agency working on behalf of a well-established UK digital marketing agency who specialise in multi-channel digital marketing. The are looking for a passionate and results-driven Senior Paid Search Specialist .

The role:

This is a fully remote role and the ideal candidate will be responsible for leading multiple high-impact PPC campaigns across for Google Ads, and other platforms too such as Meta Ads, Microsoft Ads, and LinkedIn Ads.

Responsibilities:

• Strategically develop, execute, and optimise high-performing paid search campaigns tailored to client goals.
• Foster strong client relationships through regular video consultations, presenting campaign results and identifying growth opportunities collaboratively.
• Continuously monitor and fine-tune campaign performance to ensure alignment with client objectives and industry best practices.
• Interpret campaign data and performance metrics to deliver clear, actionable insights and comprehensive reports to clients.
• Conduct in-depth keyword research, audience segmentation, and bid strategy management to maximise campaign effectiveness.
• Work closely with internal teams to refine landing pages and ad creatives for improved campaign performance.
• Contribute to integrated marketing strategies by partnering with SEO, content, and social media teams.
• Support the sales team by qualifying leads and evaluating their suitability for Google Ads campaigns.

Requirements:

• 3–4 years of experience in a similar PPC role, ideally within a digital agency environment.
• Demonstrated success in managing and optimising paid search campaigns across Google Ads platforms, including Performance Max, Shopping, and Search.
• Familiarity with Meta Ads, Microsoft Ads, and LinkedIn Ads is preferred, though not essential.
• Proven experience running effective Google Ads campaigns for B2B lead generation clients.
• E-commerce campaign experience is a plus, but not a requirement.
• Deep expertise in Google Ads, covering campaign structure, audience targeting, and conversion rate optimisation.
• Holds current Google Ads certifications.
• Exceptional attention to detail and the ability to juggle multiple campaigns and priorities effectively.
• Strategic thinker with a client-centric mindset and a proactive approach to campaign management.
• Clear and confident communicator, skilled in presenting insights and performance updates to clients.
• Passionate about PPC and digital marketing, with a strong drive to stay updated on the latest tools, trends, and strategies.

Benefits:

• 100% remote working!
• Flexible work hours
• 24 days annual leave + 8 bank holiday days
• Birthday and anniversary off!
• Generous sick pay policy
• Paid training time
• Opportunities for career growth within a fast-paced, expanding company.

Travel sometimes required

No Visa Sponsorship available

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